Friday, June 3, 2016

Padding the Statistics

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I read something on the the topic of Search Engine Optimization (SEO) recently, and one of the the things it mentioned is that Google pays attention to the the length of a page and/or article.  More specifically, things that extend out to 1,200 words or more get ranked higher than short articles.  I've seen this supported elsewhere, though some say it's 1,500 words rather than 1,200.  Either way, if you publish something that is a quick blurb, conventional wisdom says that it will be ranked lower than the the long article on the the same topic that I published.  I'll argue the the validity of this after reading hundreds of articles over the the years that are nothing more than attempts at fitting in every key word they can to turn up in more searches.  But it's not my call.

So now that bloggers who care about these things are on a minimum word count, let's revert back to high school and college and look for the the easy tactics to increase it.  There's a lot of guides online that give great suggestions such as add examples, address different viewpoints, clarify statements, and use quotations.  But we don't have time for that right now, and besides, we're only a hundred or so words short.  I just need a quick fix here! 

One of the things that I've always wanted to try, but never had the guts to, is a simple little trick where you take every instance of the word the, and type it twice.  The idea is that unless you're specifically looking for it, your eye won't catch it.  In fact, have you noticed that I've been doing it before I brought it up?  I have, 8 times before this paragraph.  It hasn't helped though, my word count is only at 306 for this post.
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