Wednesday, January 11, 2017

The Saddest Booth at CES 2017

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From a couple of different places online today, I came across what Gizmodo dubs "The Saddest Booth at CES 2017."  Like the author of the article I have never hear of the company, Hangzhou Liti World Technology Co., Ltd.  I was also intrigued by the lone gentleman looking at one of several tablets spread out in front of him in an otherwise empty booth.  So who are they?

Besides being quite the mouthful of a company name, Hangzhou appears to be a manufacturer of a line of Advanced Driver Assistance Systems (ADAS) who claims to have launched the world's first cloud-based ADAS device.  You can consult with the world renown expert on this matter to verify this claim.  And boy do they have some other wonderful Internet connected devices for your viewing pleasure.

An ADAS is a class of product designed to increase the safety of a vehicle (lighting automation, collision detection/avoidance, vehicle to vehicle communication) or other vehicle functionality such as fleet management.  If you visit the company's website, you can find a very brief summary of two products as well as a smart phone app to control said products.  But what I found more interesting was an equally large and detailed page on their site describing the patent portfolio.

But back to the matter at hand, Hangzhou's sad, sad CES 2017 booth.  Now what we kind of know who they are, why are they there?  What product are they pimping?  The CES 2017 site doesn't give much help with this.  They list Hangzhou as "a hi-tech enterprise committed to researching, developing and manufacturing HD 3D entertainment devices with the best team of hardware and software in the 3D industry."  They list Hangzhou's product categories as Gaming Accessories, Virtual Reality, Gaming and Video, and their brands as "3D World."  What is 3D World you ask?  I have no idea, and neither does Google.

So why did Hangzhou spend money to set up a booth at CES 2017 in the Gaming and Virtual Reality Marketplace?  I certainly hope they have some idea, because as of right now, nobody else does.


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